Permítannos Estudiar

For this Spanish-language campaign (”Permit us to Study”) aimed at universal primary education in Peru, Vestal developed a recognizable, iconic logo, and an emphatic and recognizable visual style. To reduce ink and improve readability on Xeroxed flyers and stickers, our designers used simple colors and a design which read well in monochrome.

The campaign organized a march to the Peruvian congressional building in Lima in late August 2006, where actual giant pencil mock-ups were carried as icons for the cause.

Vestal also developed a website at permitannosestudiar.com to provide a central contact point for the campaign and to deliver campaign-related content to the increasingly online Peruvian population. From the site, campaign coordinators can email supporters, post photos, review statistics on site visitors, and organize contacts.

Vestal continues to develop campaign design and ideation for Permítannos Estudiar… expect to hear more soon.