Grooveking T-Shirts
As a new T-shirt company trying to break onto the Internet, Grooveking needed an exciting and edgy website to match its own personal sense of style yet still be functional and easy to maintain. Instead of imparting our own vision onto the site, Vestal Design used the T-shirts as a starting point for a graphic design overhaul, creating a complete brand for the young company. On the functional side, Vestal restructured the site’s information design to make e-commerce easier and faster.
Vestal designers work under the belief that good websites balance both design and usability equally. Flashy graphics are beautiful to look at, but if a customer can’t find how to buy a product or contact a seller, then the site is just a flashy failure. Similarly, pure functionality ignores the business possibilities of branding and identity building online. With every website, Vestal Design finds the right mix of visual excitement and helpful layout to meet our client’s needs.
Good web design should be both attractive and highly functional, and Vestal Design emphasizes both to make the best possible product.
