A few months ago we did a small project for ClimateCounts, an organization which tracks climate “performance” of a variety of well-known companies. Wood Turner, who directs ClimateCounts, gave us a lot of freedom to do a design which expresses some of the rich data they track.

The design, above, displays company size (by market capitalization) as relative “tread” size; that is, General Electric and Google are large companies. Color (green,yellow,red) corresponds to climate performance, as does the size of the typeface. Therefore Starbucks, which is a relatively small company, is shown in large text size and with a green colored tread. We did 2 shirts each in 2 color schemes.

The intention is not for users to derive hard numbers from this, but the meaning behind the shirt makes for a good talking point and is a quick way to look up climate performance without looking like a dense table of data. We also wanted to make a shirt which people would want to wear. We’re getting a pile of these on top of our fee so we can strut around wearing our own design.

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See Also: Star Update,Autodesk’s Green Future?,Microsoft Design Competition,

This entry was posted by Jeffrey Warren on Sunday, November 25th, 2007 at 5:51 pm and is filed under Design, Environment, Vestal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.