The Field Guide to Sponsored Films
February 14th, 2007


The Prelinger Archives, recently acquired by the Library of Congress, is a one-of-a-kind repository for over 60,000 “sponsored films” – shorts made over the past hundred years by private business, governments, organizations, and anyone else outside the Hollywood system. Ranging from “Duck and Cover” Cold War relics to corporate training films to private propaganda campaigns [a favorite, “Steel: Man’s Servant”] the Archives are an invaluable record of 20th Century society, for better or worse.
Published last month by the National Film Preservation Foundation, The Field Guide to Sponsored Films is a 152-page overview of some of the most notable movies from the Prelinger Archive, with a brief synopsis and whatever history is relevant to understanding the piece. Many from the guide are viewable on archive.org, but be careful: once you start watching “What To Do On A Date?” or “This Is Hormel” you may never stop.
Link to the Prelinger Archives on archive.org
Link to download The Field Guide to Sponsored Films at filmpreservation.org
Popularity: 3% [?]

March 30th, 2007 at 3:08 pm
What in the name of Jerry Brightonhammer was that all about?
I dont’ know but it doesn’t make sense to me.
August 18th, 2009 at 4:46 am
This is wonderful .. haven’t had a chance to look through it yet but wonder if HEMO THE MAGNIFICENT can be foun amongst the group.
August 18th, 2009 at 4:49 am
Just found it. THANK YOU!