Vestal Design teamed up with Josh To and James Buyayo from Brute Labs for a pro bono project to produce decals that highlight Stanford’s use of biodiesel in its campus shuttle buses, the Marguerite.

The concept behind the bus decal is to use graphic design to build public awareness for biodiesel and to generate momentum for a more aggressive switch to renewable fuels. Stanford currently uses B5 biodiesel, a blend of conventional petroleum diesel with 5% vegetable derived diesel fuel. While this isn’t much, it’s certainly a start. In anticipation for a continually improving program that transitions to higher blends of biodiesel (eg. B10 >> B20 >> B100), we wanted to design a decal that can adapt and improve alongside with the program.

So, instead of a designing a static graphic or creating a decal that needs to be scrapped with the adoption of each new biodiesel blend, we came up with an dynamic graphic that can grow with the addition of yellow die cut decals to illustrate the steps taken to get closer to the use of 100% renewable fuel. If you happen to be in the Bay Area, keep an eye out for the Marguerite and look to see if the little oil drop is turning a little more yellow!

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See Also: DIY Biodiesel,Innovations in Cardiac Surgery: A New Way to See,Stanford D-School,

This entry was posted by Mike Lin on Tuesday, February 27th, 2007 at 5:26 am and is filed under Design, Environment, Social Change, Vestal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.