Method vs. Swiffer
February 16th, 2007
Method wins, hands down. Perhaps I’m a little biased – Method is SF based and founder Matt Lowry is a Stanford Alum – but it’s hard not to love Method. They’ve been breaking boundaries and setting the standard for what future-considerate products look like for over seven years now. Their new Omop is just the next logical step and it’s kickin’ ass and takin’ names. Swiffer, look out.
To start, the Omop boasts an of-the-day design aesthetic that crushes the Swiffer: no pad stuffed in a hole and curled up over the edge!
Furthermore, the Omop works with a variety of pads. Instead of the petroleum-based use-and-toss Swiffer wipes, Method offers all-floor and wood cleaning microfiber pads that are washable and reusable at least 50 times!
If washing isn’t your thing, Method offers choices. (At Vestal, we believe that consumers need to be presented with appealing and intuitive choices that lead the user in positive directions.) Instead of reusable pads, you can wipe to your heart’s disposable content with their compostable sweeping cloths, made from corn-based Ingeo PLA.
When Method started out, they kept their conscience on the DL. Well, the cat’s out of the bag. The Prius-aware, Inconvenient Truth era consumer is hungry and Method is coming out of the closet.
Popularity: 4% [?]
February 20th, 2007 at 7:22 am
[...] But the more interesting features of the pad lay in the sweeping cloths. They are compostable, derived from corn. Although growing corn requires a greeter amount of water than other crops, there’s currently an under exploited abundance of corn, enough to make corn-derived products great and low-impact consuming goods. (via vestal) [...]