Bicycling is a wonderful way to get some exercise, help the environment, and just relax on a sunny day. Some people are content to ride to the corner store or to the park, but for others, bicycling is an all-consuming passion, one that exhibits itself in $200 handlebars and adamantium frames. You can usually spot them with their logo-covered jerseys and confident swagger.

But now, PureHero Apparel has just cut to the chase of these peoples’ riding obsession: superhero outfits for the intense bicycle rider.

Product tie-ins with popular characters are nothing new, but can you really imagine Wolverine riding a bicycle? Captain America pedaling around on the weekend?

Link to PureHero

Popularity: 2% [?]

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See Also: World Without Oil,Tesla Motors Unveiled,New Year’s Resolutions,

This entry was posted by Jeffrey Goodman on Wednesday, January 17th, 2007 at 9:58 am and is filed under Design, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.