Google Buys YouTube, Tubes, You

October 9th, 2006

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CNN is reporting that Google has agreed to buy YouTube for $1.65 billion in stock; not a bad price for a company started in February 2005. YouTube controls about half of the online video market, with over 100 million clips downloaded each day, and will offer new advertising opportunities for the search-based Internet behemoth.

Paradoxically, this merger does little to change the Internet’s democratization of media. Because the content is driven by users and not dictated from above, the entire nature of YouTube cannot be controlled in any meaningful way. Even if YouTube tried, someone would just come along and create a newer, freer, better site. Compare this to traditional media: if Clear Channel bought up more radio stations, people would (or at least should) be up in arms about the lack of options.

But perhaps Google is just following the advice of Sen. Ted Stevens (R-AK) who once famously said, “the Internet is not something you just dump something on. It’s not a big truck. It’s a series of tubes…”

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One Response to “Google Buys YouTube, Tubes, You”

  1. Could YouTube Be A Marxist Plot? » Vestal Design Blog Says:

    [...] Commentators around the world are still trying to make sense of Google’s $1.7 billion acquisition of YouTube: is it the end of a free-wheeling era or the beginning of a Golden Information Age? Should we be worried or celebratory? Has anything really changed? [...]

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