Promotional T-shirts in Virtual Worlds

June 30th, 2005

The American Cancer Society has begun giving out T-shirts – to people in the virtual online world Second Life The idea may have struck them after virtual residents sent in a $2000 check from an in-world charity auction, resulting in some consternation when ACS couldn’t figure out where the auction was held. Some Second Life residents even participated in a successful Relay for Life fundraiser last year. Did they get tired? Anyways, kudos to them.

Link via WorldChanging.com

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